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Side profile of Meg Travis

WHO'S BEHIND THE DESIGNS

My experiences have shaped me into the designer I am today. Here’s where I’ve worked, what I’ve studied, and the skills I’ve built along the way. It’s the path that’s transformed how I think, design, and solve problems today.
Take a look at who’s behind the designs.

EDUCATION

University of San Diego                                                                                                 May 2025
Bachelor of Business Administration in Marketing and Finance 
GPA: 3.91
 

Madrid Center, University of San Diego                                               Aug. 2023 - Dec. 2023
Immersed in Spain’s culture and academic environment, enhancing cross-cultural communication and adaptability

WORK EXPERIENCE

Creative Growth Strategy Intern                                                                 Jun. 2025 - Present

Abyssal Digital, Remote

  • Concepting and designing ad creative across Meta platforms that blends brand storytelling with conversion-focused strategy to drive clicks and purchases

  • Managing media buying strategies while scaling accounts from launch, including coordinating campaigns, monitoring budgets, and analyzing performance

  • Conducting weekly an on key performance metrics (ROAS, CTR, CPA, conversion rate) at the account level and provide strategic recommendations

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Onboarding Intern                                                                                   Jun. 2024 - Sept. 2024
iTradeNetwork, Remote                                                                                                                 

  • Analyzed and generated reports in Salesforce to inform data-driven engagement strategies and track onboarding progress

  • Learned and utilized iTrade supply chain management software to help customers troubleshoot purchase order issues

  • Managed a customer reengagement email campaign that improved account relations and boosted response rates by 15%


Director of Social Media and Marketing                                              Jan. 2023 - Dec. 2023
Kappa Delta Zeta Rho Chapter, San Diego, CA

  • Created and maintained a content calendar based on research, improving post consistency and relevance

  • Increased TikTok engagement by 35,000+ interactions in 3 months and Instagram engagement by 44.8% in 6 months

  • Launched the Kappa Delta Excellence campaign, driving member engagement and community interaction

  • Designed engaging and visually compelling graphics for all platforms, strengthening brand identity

LEADERSHIP EXPERIENCE

President                                                                                                     Jan. 2024 - Jan. 2025
Kappa Delta Zeta Rho Chapter, University of San Diego

  • Led marketing initiatives and community engagement efforts, resulting in a 25% increase in member participation

  • Achieved all council goals through creating an action plan that addressed past shortcomings to earn National recognition

  • Built and maintained strong relationships with local and national advisors to improve chapter operations

NON-DESIGN PROJECTS

Competitive Audit                                                                                                   Aug. 2023
DNA Creates Seattle

  • Conducted a competitive analysis of social media and online strategies used by BECU’s competitors

  • Evaluated content performance, campaign strategies, and brand positioning across Instagram, TikTok, and company websites

  • Presented actionable insights to improve digital presence and develop a competitive advantage

SKILLS AND CERTIFICATIONS

Canva, ClickUp, AdNova, Meta Business Manager, Salesforce, Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro), Microsoft Office (Excel, Word, PowerPoint), Figma, Google Ads, Google Analytics, Content Creation (Instagram, TikTok, LinkedIn, X, Pinterest), Smartsheet, Google Suite (Gmail, Docs, Sheets, Slides), Customer Service, Certified in Business Leadership

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